The Rolex Day-Date is synonymous with success. When one thinks of a luxurious gold watch that portrays status, perhaps the first watch to come to mind is the Rolex Day-Date. The first Rolex Day-Date was first introduced in 1956, and as the name implies its characterized as the only Rolex model to display the day of the week and date. This timepiece is most known as the Rolex President by most people, which in reality is a misconception.

The reason why most people call Day-Date president is because the president bracelet was created specifically for this model, however the model is also available with the Oyster bracelet. The Rolex Day-Date is only available in precious metals, being Platinum, Yellow Gold, White Gold, and Rose Gold. It is also fitted with a 36mm case, very similar to the Datejust case.

The special edition is available in a 39 mm case, and the new model of Rolex Day-Date, Day-Date II released in 2008 is 41mm in width. Unlike the Day-Date and Day-Date special edition, the Rolex Day-Date II is only available with Rolex President bracelet. The widespread popularity of the Rolex Day-Date is clearly shown today by calendar discs being made in 26 languages including Japanese, Chinese, and Latin.

Introduced at the Basel Fair in 1956, the Rolex Day Date President is the flagship, highest-end Rolex wristwatch. Originally named the Day Date, it gained its name as the President when it was gifted by the Rolex corporation to President Dwight D. Eisenhower in honor of his re-election.

Over the years, the Rolex Day Date wristwatch also became the favorite of many other U.S. Presidents, leading Rolex to undertake an aggressive advertising campaign with the slogan, Men who guide the destinies of the world wear Rolex watches." Today, consequently, the Rolex Day Date is popularly known as the President or Presidential.

Originally appreciated for its uniqueness in showing both the date and the day on the dial, the Rolex President is currently available in 26 different displayed languages.

Further distinguishing this luxury timepiece is its thick "President" bracelet with concealed clasp, and the fact that the Day Date is only available in solid gold or platinum.