The classical brand in the Swiss watch industry,the former predecessor is “W & D” company.In Lon 1905,two people Germans and the British Khan Swails Randolph Davis operated the company together.In the year of 1908,the business trade mark be registed by Wise Randolph Laxiadefen in Switzerland,from that time,”Rolex” trademark replaced the “W & D”.The begining trademarke of the watch brand is a outstreching hands with five fingers which means that the products are made by handwork totally. Later the company logo gradually be evolved into a registered trademark of the crown, to show their dominance in the watch area.

In the 20th century 20’s, Rolex company developed the first fully waterproof watches. In 1926, Rolex’s waterproof watch be formally registered. The design style for Rolex means the spirit of “serious, practical, no significant flashy” loved by all field of people such as the Chief Executive Tung Chee-hwa who wear a Rolex watch for a long time. Rolex watch company’s website is one of the best website in the watch industry with an very popular old songs in the United States, sub-page with the tide sound, included in the FLASH, the Rolex business miracle with the same Web site also shows good style commercial operators.

Rolex, with solemn, practical, not flashy style was widely loved by successful people, the U.S. star Shaquille O’Neal had one sent to his teammates 24.Hong Kong Chief Executive Tung Chee-hwa wear a dignified and elegant wrist Rolex steel table. “Britney,” Britney Spears has bought a piece of their husband’s Rolex watch worth ￡ 65,000, together RMB 80 million; Vietnam, the last emperor, Bao Dai worn Rolex gold watches auction in Geneva, has been shot to 342,000 Swiss francs, more than 200 million yuan together. Oyster-style watch type Greenwich is the first piece of the watch on board Everest, considered the brand’s entry-level products export price of 39,300 yuan.

The initial logo of the Rolex Watches is a hand with five outstretched fingers,the implication which means the products produced by the company are manmade completely.And later evolved into the crown is now well known, demonstrating a Rolex in the watch industry’s regal.In the international market, the price of an ordinary Rolex watches from 1,000 U.S. dollars to 15,000 dollars. Although expensive, but people still value for money. This is not only excellent as the quality of Rolex, but also because it has a unique investment value. Rolex antique table “defensive” capability strong, held in Geneva in 2002, an auction, a Vietnamese Emperor Bao Dai the last 1952 models worn gold watch Rolex calendar was once 342,000 Swiss francs (then about 235,400 U.S. dollars) to shoot sky-high price.

In the 20th century era of mechanical watches, Rolex has been the leader in the global watch industry. Today, superior technology and technology still makes the Rolex watch to maintain a leading industry position. At present, the Rolex more than 20 cities around the world with branches, annual production of about 800,000, with sales steadily holds the leading position of the Swiss watch industry.