Breguet Watches always makes a point of opening its boutiques in the world’s most prestigious venues. Also, considering the company’s policy of supporting the arts and culture, it was only natural for Breguet to take part in the saga of The Swatch Art Peace Hotel, launched by Georges N. Hayek, CEO of the Swatch Group.

After Paris, New York, London, Moscow, Ekaterinburg, Cannes, Vienna, Beverly Hills, Geneva, Dubai, Seoul, Singapore, Taipei, Hong Kong and Abu Dhabi, Montres Breguet is now located at one of the landmarks of Chinese culture, the Shanghai Peace Hotel.

Spread over 240 square metres, this new Breguet Watches boutique’s contemporary design draws its inspiration from period Breguet timepieces such as those on display at the Breguet Museum in Paris. While it features a good number of artistic attributes, the style of the boutique matches to perfection that of The Swatch Art Peace Hotel. The cylindrical perimeter of the Breguet area adds its character to the Palace Hall, whose sharp angles on the ceiling and pillars contrasts with the cool perfection of the boutique. The interior space is enhanced with royal blue engraved glass representing the guilloché enamel of Empress Josephine’s pocket watch.